A/B Testing Guide

A/B testing allows you to offer two different experiences (called "variations") to your application users and track which of these variations results in more of a desired outcome (called a "conversion") through custom metrics. You will be able to see the ongoing performance of each variation and finally chose one to implement in your application.

The basic steps involved in running an A/B testing experiment are:

  1. Define your A/B Test by creating a new experiment in the Developer Portal.

    See Defining your Experiment to learn more.

  2. Integrate your A/B test into your application by leveraging the Kii Cloud SDK.

    See Integrating your Experiment to learn more.

  3. Execute your A/B test and examine the results in the Developer Portal.

    See Executing your Experiment to learn more.

Note: To use A/B testing, your application need to include Kii Analytics SDK in addition to the Kii Cloud SDK. Please download these SDKs and add them in your application. For more details, pleaes refer Adding Kii Analytics SDK to your Application (Android) and Adding Kii Analytics SDK to your Application (iOS).